One place Google is not king

The OCLC newsletter for 21 Nov gives Nielsen data for online newspaper paper use and Yahoo comes out on top as a place to go for news.

The top five brands ranked by unique visitors for October 2005 were Yahoo! (101,790,000), Microsoft (95,879,000), MSN (89,769,000), Google (83,350,000) and AOL (75,355,000).

And they give interesting numbers on top advertisers as well.

The top five advertisers and their estimated spending for October 2005 were Vonage Holdings Corp. ($30,444,700), DeVry Inc. ($17,201,600), LowerMyBills.com, Inc. ($13,744,100), Dell Computer Corporation ($9,230,700) and Apollo Group, Inc. ($8,819,700).

Wow! Vonage spent more than $30M for advertising on the net last month! And Dell only spent a little over $9M -- those cheapskates.