New OCLC eSerials Holdings service

OCLC has a new online journals service called OCLC eSerials Holdings service. It is marketed as an efficient and cost-effective way to make your electronic content more visible and
accessible by leveraging your investment in WorldCat.

If you have an e-management service, such as Ebsco A-Z or Serials Solution etc. you can have your records loaded into World Cat.

Here's what OCLC says the eSerials Holdings can do:

* Increases usage of your electronic serials collection by making it more visible to searchers and ILL librarians
* Enables you to automatically control and/or deflect ILL requests from colleagues in the OCLC cooperative
* Cost-effectively keeps your electronic serials holdings up to date in WorldCat, without adding to your cataloging workload
* Helps bridge the gap between print and electronic materials
* Increases the value of your investment in A-Z lists, OpenURL
resolver, and WorldCat

Visit http://www.oclc.org/eserialsholdings/

I'm unclear as to if this will forever be a free service, or a free service for a short time to encourage adoption.